Latest news

• 03/08/09 Maxus Wins £5m Media Account for Powermat

  Maxus has been appointed by Powermat for the launch of the revolutionary new wireless charging device that eliminates the need for multiple chargers, power supplies, converters and power sockets. Powermat will launch in the UK in October following it’s successful introduction at this years Consumer Electronic Show in Las Vegas. 
  
  Tim Irwin, Maxus Joint Managing Director said: “This is a fantastic opportunity for us to be in at the outset of this great new product.” 
  
  George McGhee, Managing Director, Powermat EU, said “We chose Maxus because of their impressive grasp of the technology audience and genuine innovation in digital planning and media creativity. Supported by the media buying clout of GroupM ensures we get great value at the same time. We intend to make a huge market impact and Maxus will help us to achieve that ” 

• 27/07/09 Maxus shortlisted in 2009 Media Week Awards

  Maxus have been shortlisted in the 2009 Media Week awards for their Mercedes-Benz "Approved Used" campaign in the Innovation category.
  
  Well done to the Mercedes team and fingers crossed.

• 21/07/09 Karen Kaufman named to new role at Maxus

  Karen Kaufman has joined Maxus as Worldwide Business Development Director, a new position, it was announced today.
  
  Kaufman joins Maxus from its sister agency, Mindshare, where she most recently served as a Managing Partner and head of the agency’s Business Planning unit. Prior to that assignment, she was director of Mindshare's marketing science consultancy, known as ATG.

  The announcement was made by Maxus Worldwide CEO Kelly Clark, who said Kaufman’s new responsibilities will include a range of functions including the creation of new services, articulation of the agency’s vision to clients and prospects, and developing and implementing the agency’s new business strategy, among others. Kaufman will be based in New York and will report to Clark.
  
  “We are very excited that Karen is joining the Maxus team,” said Clark in making the announcement. “She has a great track record of working with very sophisticated marketers, and her expertise in marketing effectiveness will be a huge asset for our agency.”
  

• 14/07/09 Maxus, Triumph and Creative Testing

  

  Triumph invest in a number of ad executions of brand ambassador Louise Redknapp showcasing the current lingerie ranges. Because they do not have a traditional creative agency, we had no facts to back up creative selection in the past.

  Maxus’ challenge was to find out which creative works best with Triumph's target audience and why. The solution was to commission creative testing research. We partnered with IPC as crucially their women's monthlies (Marie Claire/InStyle) readers mirrored our target audience perfectly. We sent out a quantitative online questionnaire which included text boxes to gain qualitative deeper insights. The questionnaire was sent to 7,119 respondents, with a 25% open rate and a 12% response rate, generating a very healthy sample size.

  For the first time Triumph discovered respondents’ favourite & least favourite execution, favourite set of Triumph lingerie and favourite shot of Louise Redknapp. This info is invaluable for future planning. The results were then used to determine copy selection.

  Analysis by respondents' demographics informed our creative placement by print title. The research also crucially informed a number of other channels (the photographer, studio production, fashion buyers, client etc).

  Invaluable insights were generated which created a potential commercial advantage.

  The Result : Affordable, action-guiding and insightful – what all great research should be!

• 10/07/09 Lindsay Weedon named Maxus UK CEO

  The announcement was made today by Maxus Worldwide CEO Kelly Clark, who said Weedon’s appointment illustrates the agency’s major commitment to the further development of Maxus in the UK.

  “This is an exciting day for Maxus,” Clark said, adding that Weedon will begin her new assignment in October. “Lindsay is a smart, passionate and ambitious leader. We’re thrilled to have someone with her talent and experience to help us drive Maxus to a new level, both here in the UK and as part of our global management team.”
  
  Weedon joins Maxus from PHD, where she is currently Managing Partner and a member of the agency’s executive board. At PHD she is responsible for several of the Omnicom agency’s largest clients, including Sainsbury’s, the AA, Simple and Cadbury.

• 20/04/09 Mercedes Mobile Campaign Shortlisted in Festival Of Media Awards

  

  Our entry for our client Mercedes-Benz has been shortlisted in the 'Best Use of Mobile' category at the International Festival of Media Awards in Valencia. With over 650 campaigns from 52 markets, this is the most prestigious and fastest growing media award.

  And we are the only car in the mobile category.

  So what better time to send out the link to a little film we made about the success of this unique mobile campaign.

  Take a look at:

  http://www.creamglobal.com/casestudy.cfm?i=67

  The campaign recognises that our audience spend a lot less time looking around dealerships and shows how to keep our cars more in mind, to make Mercedes more relevant for them.

  All you need do is text any registration you see and all details of the car are sent to your phone including a link to the dealer. It has been their most successful cost efficient campaign and become a staple part of all campaigns.

• 03/04/09 March : Maxus Outstanding Contribution Awards

  The Maxus quarterly awards (OCA's) were announced this evening.  It was difficult to choose between the entries, however, the judges finally decided to reward 2 entries : Emily & Adam for their Maxus search campaign and Milly and Paul for their work on Mercedes-Benz mobile handbook.
  
  Congratulations to them all.

• 09/03/09 Maxus and the multimedia Marie Curie Cancer Care Campaign

  

  Maxus and the multimedia Marie Curie Cancer Care Campaign

  When you're out and about this month, you may very well bump into someone sporting a daffodil and collecting for Marie Curie Cancer Care's annual Great Daffodil Appeal. This is a fantastic on and offline campaign planned and booked by Maxus, which aims to raise over £5m to provide care for people with cancer and other terminal illnesses.

  Actor Stephen Mangan is this years campaign ambassador and you will be able to both hear his voice on a month long national radio campaign, as well as see him playing the guitar and "busking" to The Animals' "House of the Rising Sun" on the Marie Curie website. The footage has also been seeded on Facebook and will utilise their video engagement advertising technology. This allows targeted Facebook users to view and comment on the video clip, creating a social action, which will in turn spread to their friends newsfeeds and increase campaign reach and awareness.

  The comments will also be stored on the wall of the MCCC page, allowing us a fantastic real-time insight into people's perceptions of and response to the campaign.

  Marie Curie, with Maxus, will also be active with a print campaign (focused on women's titles and national press supplements), a London/South East roadside 6 sheet campaign and a bespoke cross-platform partnership, developed in conjunction with Classic FM and affording a unique presence on-air, online, via email and in the Classic FM magazine.

  Media activity will run throughout this month and as well as encouraging donations will also raise awareness and educate people of MCCC and the services it provides.

• 20/02/09 Maxus move up 4 places in Top 20 media agency league

  Maxus have moved up 4 places in the media agency billings list and are now at number 18.

  Maxus was one of only a handful of expanding media agencies to increase their billings by 10.4%.

• 22/12/08 BJK&E to become MAXUS from 1st January 2009

  

  Maxus is the name of WPP group's latest media agency network, and we (BJK&E) are delighted to have been asked to be the UK representative.  Whilst established in many markets, particularly US and Asia, WPP is looking to develop an even stronger network in all regions of the globe.
  
  Importantly, we have spent much time with Kelly Clark, the global CEO of MAXUS, and one of the really exciting elements for us is the fact that he is very engaged, and keen to ensure all the best elements of BJK&E are enhanced and developed. 
  
  Kelly's impetus and WPP's increased focus on MAXUS, means we approach what are sure to be challenging times for us all with a positive outlook.

• 14/11/08 Milly Newman Promoted to Media Manager

  Congratulations to Milly Newman who has been promoted to Media Manager.  Milly works in the Mercedes team and has been with BJK&E for just over a year.  

• 30/10/08 New Recruit

  

  This week we welcome Andrew Kingston, who joins us from DBM the digital word of mouth agency.  Andrew has joined the Mercedes-Benz team as a planner buyer.

  Check out his profile on the meet the team page.

• 20/10/08 New Campaign for FT by BJK&E

  

  If you are a regular overground user you may have noticed an innovative new FT campaign that we launched today.

  The campaign is intended to provoke debate on the importance of advertising during a global economic crisis and drives users to the ft.com/budgets microsite which contains case studies on the benefits of continuing to advertise.

  The campaign saw us arrange for the 48sheet sites to be stripped back to the bare boards with a top right 'FT' panel asking the questions

  'Global downturn. What's the first mistake businesses make?'

  Let us know what you think of the campaign. We welcome your feedback.

• 13/10/08 BJK&E Launch New Canon Campaign with the Guardian

  BJK&E have launched an exciting new campaign with the Guardian for their client Canon. The promotion has been devised to communicate Canon’s passion for quality HD DVC recording with the core target audience and communicate ‘Freecording’ as a new and exciting movement in video with which to get involved.

  The Freecording movement aims to banish tedious three hour videos of Uncle Bert's 50th in favour of creating fun and exciting movies that you’ll want to share with friends, all facilitated through Canon's new range of camcorders.

  The promotion, which runs across print and online, continues for three months. The first wave aims to get readers understanding Freecording before going on to encourage them to engage further with the concept by entering their own take on the theme.

  Why not take a look yourself

  http://www.guardian.co.uk/canonfreecording

• 07/10/08 September BJK&E OCA Winner is....

  .....Louise McCue for her work on Triumph.

  Congratulations to Louise who wins BJK&E's OCA (outstanding contribution award) for September.  Louise created an online advertorial for Triumph's Louise Redknapp campaign.  Working with handbag.com they created a 'virtual fitting room', where visitors to the site could choose their body shape and get recommended products from the Triumph range to flatter them. 

  They also ran an online competition - this campaign was a great success - generating over 4,000 users to the Triumph database from competition data and 2.2K users onto the advertorial.

• 02/10/08 Friends of BJK&E

  We had a fantastic turn out last night for our most recent 'friends of BJK&E' event.

  Jon Leach, Head of Planning, Bell Pottinger Group came in to talk about 'word of mouth marketing - state of the art 2008'.  

  Everyone who attended said how much they enjoyed the talk.

  If you'd like to be invited to our next friends of evening then email nicky.bradley@bjke.co.uk who will make sure you receive the next invitation. 

• 21/08/08 BJK&E is appointed by Illinois Bureau of Tourism

  BJK&E are delighted to announce that they have been appointed as the media agency for Illinois Bureau of Tourism to handle all their media requirements in the UK.

• 18/06/08 Promotions

  We've had some well deserved promotions here at BJK&E over the last couple of weeks, including Louise Reid and Carl Hillery who are now Associate Directors.  Paul Capleton now becomes Group Head, Angela Bustard is promoted to Planner/Buyer and Emma Wells as Senior Search Executive.  Well done to them all.

• 13/06/08 It's a girl

  Our Joint MD, Tim, became a father for the third time this week.....Tim and Helen now have a beautiful baby girl called Betsy - congratulations to the ever growing Irwin family.

• 27/05/08 New Faces

  Recent account wins have led to further expansion of the BJK&E team. Hayley McRae has joined as Group Head, Gemma Morris as Senior Planner Buyer, Sophia Stilliard as Senior Broadcast Planner Buyer and Angela Bustard, Louise McCue and Charlotte Grove as Planner Buyers.